|
雪碧是由檸檬蘇打、香精組成而不含咖啡因的軟飲，由可口可樂公司生產。它於1961年在美國推出市場，是可口可樂公司用來對付於1929年已經以「鋰化檸檬」（Lithiated Lemon）為名而大受歡迎的七喜飲品。雪碧主要以綠／藍色貼紙配以綠／藍或綠色透明瓶裝於市面出售。雪碧於世界超過一百九十個國家有售。
[编辑] 歷史
雪碧誕生於德國，原本名為Fanta Klare Zitrone（英文意思為 Clear Lemon Fanta「檸檬味芬達」，即檸檬蘇打的意思）。產品於1961年在美國以雪碧這個名字推出，用以應付七喜。到了二十世紀八十年代，可口可樂向負責運送七喜的大型瓶裝飲品運輸公司施壓，希望他們改為運送可口可樂旗下的飲品。雪碧最終於1989年取得檸檬蘇打市場的領先地位，可口可樂強大的運輸隊伍大概有很大的功勞。
[编辑] 各地命名
雪碧於世界各地有不同的叫法。澳大利亞及紐西蘭人乾脆叫它作"Lemonade"（檸檬水）。在南非，雪碧和玉泉的檸檬飲品經常被混為一談。在瑞士部份地區，雪碧（或其他檸檬類飲品）常被叫作"citro"。
雪碧在港澳初推出市場時，名字被譯作「是必利」，銷量欠佳。後來改變形象並改名至「雪碧」，銷量才得到改善。
[编辑] 行銷
在美國，雪碧於廣告中經常使用"lymon"這個將英文"lime"和"lemon"兩字合併的自創字來介紹飲品的口味。到近期，雪碧 commercials have begun utilizing very quick and rapid way of presentation, also known as subliminal advertising.[1] This method has been dubbed "sublymonal" in the commercials. These advertisements were launched in conjunction with the soda's logo being redesigned. In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson used in advertising to exploit the growing hip-hop market for soft drinks. [2] In June 2006 the new 雪碧 logo began to make its debut on 雪碧 bottles and cans. The "Sublymonal" campaign was also used as part of the alternate reality game The Lost Experience.[來源請求]
In the UK, it is recognised by its slogan "Get The Right Sprite", based on adverts containing an alternate 雪碧, a green sickly goblin that causes irritation and trouble to those who acquire it by accident.
[编辑] 变更
- 雪碧 Zero: This sugar-free version was originally produced in the United States as "Sugar Free 雪碧" in 1974, then was renamed to "Diet 雪碧" in 1983. In other countries, it was known as "雪碧 Light". In September 2004, it was rebranded as "Diet 雪碧 Zero." Since then, it has become "雪碧 Zero (雪碧 Z)" in Argentina, Europe, Peru, Brazil, China, Australia, and New Zealand. "Diet" was dropped from the product's name, to become simply "雪碧 Zero," when new logos debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet 雪碧 Zero, before being used on the flagship Zero product, Coca-Cola Zero.
- 雪碧 Remix: Fruit-flavored variations first introduced in the United States in 2003. A different flavor was available in 2004, and finally 2005.
- Tropical
- Berryclear
- Aruba Jam
- 雪碧 Ice: A mint-flavored 雪碧 that made its debut in Korea in 2002 as 雪碧 Blue, and as 雪碧 Ice in Canada and 雪碧 Ice Cube in Belgium in 2003. 雪碧 Ice Blue was introduced in Italy and China in 2004, and in Chile on the summer of 2005. There is also 雪碧 Lemon Lime Mint.
- 雪碧 on Fire: A ginger flavored variation marketed as having a burning sensation. It was introduced in 香港 in 2003. This flavor also debuted in China in 2004. Available in some areas as 雪碧 Finger Lemon.
- 雪碧 Super Lemon Also introduced in Hong Kong in 2003.
- 雪碧 Dry Lemon (not available in U.S.)
- 雪碧 Lemon Lime Herb (not available in U.S.)
- 雪碧 3G is an Energy drink produced to rival Red Bull. It contains Glucose, caffeine from Green coffee beans and Guarana. It has been advertised as the "new addition to the 雪碧 family", a 雪碧 baby. Glassworks (the company that do the adverts for the 雪碧 drink) had developed the next generation of the trademark 雪碧 goblin. "It keeps you sharp".[來源請求]
- Chinotto marketed as lemon-lime soda in some countries in South America by Coca-Cola as replacement of 雪碧 (雪碧 uses the name Chinotto in countries like Venezuela). Its taste is very similar to 雪碧.
[编辑] 轶事
- 由于“天安门自焚事件”的参与者用以装汽油的瓶子就是大号的雪碧瓶，于是“大雪碧瓶”此后多次出现在各种以戏虐“天安门事件”为背景的笑话，恶搞作品中，如相声演员郭德纲的相声《我这一辈子》就描述一个人因为当街饮用雪碧而被误认为要自焚而被捕。
[编辑] 參見
[编辑] 参考文献
[编辑] 外部鏈接
|
|
